The Private Label Bottled Drinking Water Is a Growth Industry with Double Digit Growth and Profit Opportunities for the Entrepreneur .D. But Like Most Opportunities Care Must Be Taken to Seek Out and Exploit the Most Profitable Niche in the Market .D.
a Recent Market Study Examined the Growth and Potential of the Market for Bottled Water and Concluded:
"The Bottled Water Industry Grew About 10% In 2005 ,C, While Carbonated Soft Drinks Revenue Is Essentially Flat ,C, " Says Gary Hemphill ,C, Marketing Director of Bmc .D. "There Are a Couple of Things Driving the Market—sure ,C, People Like to Have a Tap Water Substitution ,C, But It's Really Driven by People's Demands for a Healthier Alternative to the Wide Array of Beverages On the Market .D. "
private Label Water Is the Fastest Growing Segment of the Overall Bottled Water Market and It's Future Growth Is Considered by Many to Be “explosive” .D. .D.
private Label Water Combines the Purity of Refreshing Drinking Water with Consumable Advertising That Is Designed to an Individual Customer’s Specification .D. The Water Is Popular and the Branding Message ,C, If Designed Properly ,C, Serves to Promote Business .D.
almost Every Company in the United States Can Benefit From Private Label Water with a Custom Branding Message .D. The Opportunities Are Huge ,C, The Market Is Largely Untapped and the Private Label Product Is Viewed by Customers As a Cost Effective ,C, Power Way to Promote a Brand Message .D.
the Bottled Water Industry Consists of a Number of Interrelated Parts Including Research and Development ,C, Manufacturing ,C, Marketing and Sales .D. Much of the Business Model However ,C, Requires Significant Amounts of Capital and has High Barriers to Entry for Most Entrepreneurs .D.
nevertheless ,C, With the Advent of the Internet and E-Commerce ,C, An Aggressive Sales Focused Entrepreneur Can Develop a Substantial Profitable Private Label Business Through Affiliate Programs .D.
what Are Affiliate Programs?
affiliate Programs Are Revenue Sharing Programs Between an Entrepreneur and a Company That Manufactures and Sells a Product or Service .D. Affiliates Are Rewarded with Referral Payments for Sending Customers to the Manufacturer’s Web Site .D. The Process Works As Follows:
• The Affiliate Place Links On It's Site to a Particular Manufacturer’s Web Site .D.
• When a Visitor Clicks On the Link and Makes a Purchase the Affiliate Earns a Referral Fee That Is a Percentage of the Total Sale .D.
• The Best Manufacturer Sites Have Automatic Payment Mechanisms and Real Time Accounting .D.
but an Efficient Affiliate Site Requires Planning and Work .D. Many Affiliates Believe They Will Be Able to Just Put Up a Web Site ,C, Establish Some Affiliate Links and Sit Back and Wait for Streams of Cash to Start Coming in .D. Care Must Be Taken However to Be Truly Successful .D. Consider the Following:
• What Type of Web Site Should You Have to Make Money Through Affiliate Programs?
• What Are the Best Programs for Your Site?
• How Will You Effectively Market Your Site and the Underlying Product?
• How Can You Find Niche Markets?
similar to Other Facets of Developing a Home Business ,C, Careful Planning Is Needed to Map Out a Profitable Strategy for Building a Home Based Business Using Affiliate Programs - A Strategy That Will Allow You to Build Income Through Content in a Sustainable ,C, Month After Month Way .D.
the Issue Is – What Are the Steps Required to Develop an Income Producing Web Site Using Affiliate Programs That Generate Consistent ,C, Substantial Revenue?
tip Number 1: Align with a Manufacturer That Produces a Quality Product with Unique Features and Manages a Robust Affiliate Program .D.
as Any Good Sales Person Will Tell You ,C, A High Quality Product Is Mandatory for Sales Success .D. Look for a Company That Manufactures (Resellers Add Little Value) A Quality Product That Is Recognized As Different in the Marketplace .D. There Are Many Types of Water in the Market but Purified Water Is Clearly Recognized As the Highest Quality .D.
after Identifying a Manufacturer with a Quality Product Offering ,C, Chose One with a Robust ,C, Profitable Affiliate Program .D. This Should Include at a Minimum:
• Commitment to Affiliate Success
• Commission Plans That Are Substantial
• A Website That Allows for Easy Ordering and Accrual and Payment of Commissions
• Support for Marketing ,C, Selling and Booking of Orders
tip Number 2: Identify a Niche Market and Create a Plan to Penetrate That Niche Deeply
avoid the Tendency to Mass Market and “shoot at the Flock” .D. Mass Marketing Is Beyod the Scope of Most Companies and Entrepreneurs .D. There Are Many Profitable Niche Markets That Have Significant Growth Potential .D. Identify a Niche Market ,C, Understand the Buying Patterns of That Niche and Penetrate the Market .D. It Takes Time and Work but Done Right This Effort Is Very Profitable .D.
some Examples of Niche Markets: Hotels (Small and Large) ,C, Health Spas ,C, Golf Courses ,C, Gyms ,C, Car Dealerships ,C, Organizations and Health Clubs to Name a Few .D. Almost Any Organization Is Interested in Promoting Their Brand and Brand Message in a Cost Effective Way .D.
tip Number 3: Create an Eye Catching Website with a Link to the Manufacturer
one of the Advantages of an Affiliate Program Is That Profitable Business Can Be Developed with Only a Nominal Investment .D. Given Today’s Technical Level of Internet Development Expertise ,C, Creation of an Attractive Web Site Is Easy and Cost Effective .D. The Critical Part of the Website However Is the Creation of a Focused Message Presented in an Attractive Manner .D.
following the Creation of the Site ,C, Establish a Banner Link with the Chosen Manufacturing Partner That Will Direct Affiliate Inquires to the Site for Order Creation and Booking of the Affiliate Commission .D.
the Manufacturer’s Site Must Be Able to Design and Produce Labels ,C, Provide Powerful E-Commerce Facilities for Order Booking and Shipment and Include a Facility for the Booking and Payment of Commissions to the Affiliate .D.
tip Number 4: Create and Implement a Sales Strategy
a Clear Sales Strategy Is the Most Effective Path to Success and Profits in the Private Label Business .D. Identify in Writing the Target Niche ,C, Strategy to Penetrate That Niche ,C, Buying Patterns ,C, Target Prospects and Communication Material (Sales Collateral) And Tactics to Sell Targeted Prospects .D. Then Implement the Strategy in an Organized Manner and Make Adjustments to the Strategy As Conditions Change .D. Remember the Old Sales Adage “always Be Closing” .D.
tip Number 5: Follow Up On All Orders and Provide Feedback to Customers
as Part of Any Effective Sales Effort ,C, Follow Up and Feedback with and to Customers Is Critical to Maintaining Good Customer Service and Obtaining Repeat Orders .D. One of the Most Powerful Aspects of Private Label Water Sales Is That Happy Customers Tend to Be Repeat Customers .D. Creation of a Long Customer List with Satisfied Customers Will Generate a Steady Stream of Repeat Orders and Significant Cash Flow .D.
الاثنين، 3 نوفمبر 2014
10 Critical Press Release Writing Tips
1 .D. Start Strong: Your Title and Initial Lines Should Briefly and Directly Convey What You Want to Say .D. Include the “who ,C, What ,C, Where ,C, When and Why” In the Lead of Your Press Release .D. The Remaining Part of Your Press Release Should Include Supporting Facts and Examples .D.
2 .D. Make It Easy for the Media: Some Media Agencies and Journalists Will Grab Your Press Release and Carry It in Their Publications with Slight Editing or No Alteration .D. But Even If It’s Not Used Word for Word ,C, Journalists May Use It As Fodder for Other Stories or to Create Their Own Story Ideas .D. The More Information and Details You Include ,C, The Less Work the Media has to Do .D.
3 .D. Think Like the Reader: Your Press Release Should Be Able to Keep the Reader’s Interest .D. Put Yourself in the Reader’s Shoes .D. Would You Want to Read Your Press Release?
4 .D. Make It Relevant: Try to Point Out Real Examples to Support the Message You Want to Communicate .D. Show Why Your Information Is Important and How It Benefits the Reader .D. If Your Release Isn’t Newsworthy ,C, Don’t Expect Anyone to Read It .D.
5 .D. Support Your Story with Real Facts: Facts Make Your Point Stronger and Tell the Journalist You’ve Already Done Much of the Research for Them .D. If You Pull Facts From Other Sources ,C, Make Sure You Attribute Them .D. Avoid Fluff and Add-Ons .D. And Never Make Anything Up .D. If Content Seems Too Good to Be True ,C, Tone It Down or You Could Hurt Your Credibility .D.
6 .D. Include Company Information: The Press Release Should Conclude with a Short Description of Your Company ,C, Including Where Your Company Is Based ,C, What Products and Service It Provides and a Brief History If You Are Creating a Press Release for More Than One Company ,C, Provide Information for All the Companies at the End of the Release .D. Also Include Contact Information ,C, Both Phone Number and E-Mail ,C, For Each Company’s Spokesperson .D.
7 .D. Be Concise: Avoid Using Superfluous Adjectives ,C, Extravagant Language ,C, Or Unnecessary Clichés .D. Get to the Point and Tell Your Story As Directly As Possible .D.
8 .D. Get Permission: Companies Can Be Defensive About Their Name and Image .D. Get Written Permission Before Including Information or Quotes From Officials or Associates of Other Companies/organizations .D.
9 .D. Avoid Exclamation Points: The Use of Exclamation Points May Hurt Your Credibility by Creating Unnecessary Hype .D. However ,C, If You Have to Use an Exclamation Point ,C, Use Only One! Not Several!!!
10 .D. Avoid Industry Jargon: The Harder Your Press Release Is to Understand for Journalists and Laymen ,C, The Less Likely It Is to Be Picked Up .D. A Limited Use of Industry Terminology Is Ok ,C, If You’re Trying to Optimize the News Release for Internet Search Engines .D.
paul Wilson Is a Freelance Writer for Http://www .D. 1888pressrelease .D. Com ,C, The Premier Website to Submit Free Press Release for Any Announcements Including Launching of New Product or Services ,C, New Website ,C, Announcing New Hires ,C, Sponsoring a Special Event or Seminar and More .D. His Articles Can Be Found at Http://www .D. 1888articles .D. Com/author-Paul-Wilson-7 .D. Html .D.
6 Internet Marketing Myths
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6 Internet Marketing Myths - By: Goalsetter
every Day Thousands of People Go Online to Make Money but Most of Them Fail Miserably Because They Either Truly Believe One of the 6 Internet Marketing Myths or or All of Them .D. You Can Read Them Below and Discover the Grain of Salt in All of Them .D.
myth #1: Internet Marketing Is Easy
this Is Probably the Biggest Myth of All ,C, And Let Me Tell You Internet Marketing Is Hard ,C, Takes Time ,C, Effort Not Mention Money and Anyone Who Suggests Otherwise Is Trying to Sell You a Bunch of Horse Hockey .D. Granted That It's Comparatively Easier to Brick and Mortar in That There's No Inventory to Carry ,C, No Shipping of Goods No Sales Staff and Virtually No Overhead ,C, But a Lot of Work Is Still Involved .D.
myth #2: Anyone Can Make Money Online
folks ,C, This Is Simply Not True .D. Unless Someone Gets Off Their Lazy Boy Recliner and Download/read Everything They Can About Internet Marketing ,C, And Put an Action Plan in Motion ,C, They Will Never Make a Dime On the Internet .D. Do Nothing ,C, Make Nothing .D.
myth #3: You Can "Get Rich Quick" On the Net!
this Is the Trap That a Lot of Newbie Internet Marketers Falls Into Including Myself When I First Started ,C, Why? Because Scammers Make It Sounds so Easy and Let Me Tell You ,C, Chasing "Get Rich Quick Scheme" Is a Waste of Time! ,C, Money and Energy .D. It Just Won't Happen Overnight ,C, Instead Do Some Research and Find Out What People Really Want and Need Then Give It to Them Especially a Sense of Reality .D.
myth #4: It's Free to Do Business Online
this Is One of My Favorite Myths Because I Believed It During My First Year of Internet Marketing and It Just Wasn't True Then ,C, It Isn't True Today .D. Compared to Opening Your First Coffee Shop or Gift Shop in Downtown Los Angeles ,C, Internet Business Start-Up Cost and Maintenance Cost Is Pretty Low .D. Once You Have Your Domain Set Up ,C, You Only Pay for Internet Connection ,C, Advertising and Ongoing Educations ,C, That's It .D. You Can't Expect to Make Money Selling Free Stuff and Ask Others to Do the Same .D. Folks! It Takes Money to
make Money .D.
myth #5: It's Too Late to Start an Internet Business
most Internet Marketers Would Love to Hear People Say "It's Too Late Now ,C, Too Many Competitions ,C, I Should Just Pack My Bags and Go Home ,C, The Internet Is Too Complicated ,C, Etc .D. .D. .D. " .D. You Know Why? The Less People They Have to Compete with the Better Which in Turn Will Make Them More Money .D.
the Fact Is ,C, It's Never Ever Too Late to Start Anything and That Includes Internet Business .D. I Firmly Believe That the Internet Is Not Going Anywhere and You Should Too .D. Every Year the Stats Will Show You the Number of People Shopping
online Are Increasing ,C, Their Spending Dollars Are Growing and the Number of People Going Online Is Increasing Also .D.
myth #6: The Big Money Talk Is Just Hype
as I've Told You Before ,C, "It Takes Money to Make Money?" Well It's True ,C, Although You Will Be Hard Pressed to Find Experienced Internet Marketers to Tell How Much They Spend On Promoting and Advertising .D. Sometimes ,C, You Have to Dig a Little Deeper to Find the Truth in Every Hype You Read .D. It's a Fact That the People That Makes Alot of Money Online Also Spends Alot of Money On Advertising ,C, Tools ,C, Resources and Know How to Get the Job Done .D.
if You Are Willing to Take the Necessary Action to Make 'Big Money' Happen for You - It Will .D. It Takes Time .D. You Can Criticize ,C, Be Skeptical and Sure That 'Big Money' Can't Happen for You - And It Won't .D. Sit Down and Write a Financial and a Sound Business Plan .D. Local Chamber of Commerce Can Give All the Info You Need to Get Started .D.
if You Believe That You Will Succeed You're Right ,C, If You Believe That It Won't Work ,C, You're Right Also .D.
to Summarize ,C, You Have Heard People's Story How They're Making a Fortune On the Internet and How Easy It Is but the Reality Is Some Stories Are Not Out of This World or Unrealistic but It Just Doesn't Happen Overnight .D. You Just
have to Apply a Bit of Common Sense Into It ,C, Find What You Love to Do ,C, Have a Game Plan ,C, Stay Focus and You My Friend Might Find the Right Opportunity to Make All Your Dreams Come True .D.
3 Necessary Tools for the High Rolling Affiliate Marketer
What Does It Take to Become a Successful Affiliate Marketer? What Are the Ingredients of an Affiliate Marketing Success Story? Is There a Shortcut to Affiliate Marketing Glory? All These Questions Play Around in the Minds of Affiliate Marketers Who Want to Make It Big in This Business .D.
although Affiliate Marketing Is Touted As One of the Easiest and Most Effective Ways to Earn Money Online ,C, It Is Not As Easy As It Sounds .D. The Wise Affiliate Marketer Plans Every Action and Executes It the Best Way He Can .D. He Should Also Maximize the Potential to Earn by Utilizing the Right Tools Necessary for a Successful Affiliate Marketing Business .D. We Have Consulted Some of the Most Successful Affiliate Marketers in the Business and Below Are the Top Three Necessary Tools for a Successful Affiliate Marketing Business .D.
important Tool #1: Your Own Website
the Most Important and Indispensable Tool in Affiliate Marketing Is Your Own Website .D. The First Step in Any Successful Affiliate Marketing Business Is Building a Good ,C, Credible and Professional Looking Website .D. Your Website Is the Jump Off Point of All Your Marketing Efforts .D. Thus ,C, You Must First Build a User-Friendly Website ,C, Which Will Appeal to Your Prospects and Encourage Them to Click On the Links to the Products and Service You Are Promoting and Make a Purchase .D. Therefore ,C, You Must First Concentrate Your Efforts in Building a Website That Will Cater to What Your Prospects Need .D.
the Most Important Thing You Should Consider Is That Almost All Web Users Go Online to Look for Information ,C, Not Necessarily to Go and Buy Something .D. Above All Else ,C, Make Your Website Full of Original ,C, Relevant and Useful Content .D. People Will Love Articles That Are Appealing and Helpful .D. Keep in Mind That ,C, In the Internet ,C, Content Is Still King and Good Quality Content Will Not Only Build Your Credibility ,C, It Can Also Help You Achieve a Higher Search Engine Ranking .D. By Posting Relevant and Useful Articles ,C, You Establish Yourself As a Credible Expert in the Field ,C, Making You a More Trustworthy Endorser of the Product or Service You Promote .D. Establishing a Good Reputation Is a Good Step in Building Up a Loyal Consumer Base .D.
important Tool #2: Incentives
competition Is Extremely Tight in the Internet World .D. You Must Always Be One-Step Ahead of Your Rivals to Ensure That You Capture a Significant Share of Your Target Market .D. Therefore ,C, You Must Use Every Possible Means to Encourage People Not Only to Visit Your Site but Also to Click and Proceed to the Websites of the Products and Services You Are Promoting .D. Building an Opt-In Email List Is One of the Best Ways to Gather Prospects .D. Offer a Newsletter or an E-Zine .D. Better yet ,C, Offer Incentives to Your Prospects to Encourage Them to Subscribe to Your Newsletters .D. You Can Present Free Softwares ,C, Access to Exclusive Services and Other Freebies That Will Be Helpful to Your Prospects .D.
important Tool #3: Link Popularity
the Importance of Driving Highly Targeted Traffic to Your Website Cannot Be Emphasized Enough .D. The All-Important Web Traffic Is at the Top of the List of the Most Important Entities in the Internet World .D. Attracting People to Your Site Should Be the First Step You Should Carry Out .D. Do Everything to Achieve a High Search Engine Ranking .D. Link Popularity Is One of the Factors That Search Engines Use to Determine Search Engine Rankings .D. Therefore ,C, To Enhance Your Link Popularity ,C, You Must Launch an Aggressive Reciprocal Link Campaign .D.
one of the Best Ways to Do This – At No Cost at All – Is by Submitting Articles ,C, With Your Website's Link at the Resource Box ,C, To E-Zines and Free Article Sites .D. You Will Not Only Gain Exposure ,C, You Will Also Have the Opportunity to Advertise for Free ,C, Just Include a Link Back to Your Site .D. The More Sites You Submit Your Articles to ,C, The Better Your Link Popularity Is .D. Make Your Articles Original ,C, Relevant and Useful so That More Websites Will Pick It Up and Post It .D.
these Are but Three of the Many Tools That an Affiliate Marketer Can Use to Maximize Earning Potential .D. The Possibilities Are Endless and Are Limited Only by Your Imagination ,C, Creativity ,C, Resourcefulness and Determination .D. You Can Always Explore Other Ideas and Adapt Other Strategies ,C, Which You Think Might Help You Become a High Rolling Affiliate Marketer .D.
5 Top Places Your Guaranteed to Find Joint Venture Partners
Joint Ventures Are One of the Most Powerful Forms of Leverage and Are the Quickest Way to Get Your Online Business Infront of Your Target Audience and in Profit by Simply Using Others Peoples Web Assets(Ex .D. Opt-In Lists ,C, High Traffic Website ,C, Etc .D. ) For a Cut of the $profits$ .D.
and the Great Thing About Joint Ventures Is It Doesn't Matter What Niche Your Targeting Because the Web has an Abundance of Willing Joint Venture Partners Waiting to Be Found and Hit with a Jv Offer .D.
the Only Problem Most People Run Into When It Comes to Putting a Joint Venture Together Is Where to Find These Joint Venture Partners .D.
the 'Internet' Is a Big Place with Millions of Websites and More Being Added On a Daily Basis Which Makes Finding Joint Venture Partners for Some Quite Intimidating and Time Consuming .D.
well ,C, Today Your in Luck Because I'm Going to Share with You "5 Top Places Your Guaranteed to Find Joint Venture Partners" No Matter What Niche Your Targeting .D.
so ,C, With That Said ,C, Lets Go to First Place Your Guaranteed to Find Thousands of Joint Venture Partners by Simply Using Your "Targeted Keywords" .D.
web Location #1 .D. The All Mighty and Powerful Search Engines .D.
that's Right ,C, The Search Engines Are the First Place You'll Want to Search for Joint Venture Partners Simply Because There Are Literally Thousands of Them Waiting to Be Contacted by You with Your Offer .D.
all You Have to Do Is Enter Your "Targeted Keywords" Into the Search Form Your Favorite Search Engine Provides and Start Going Through the Results They List .D.
obviously the First Page of Results Will Be a Great Start for You .D.
from There Simply Start Clicking On the Links Within the Results to See If That Particular Website Would Make a Suitable Jv Partner .D.
if so ,C, Find Their Contact Info and Shoot Them a Email with Your "What's in It for Them" Offer .D.
web Location #2 .D. Forums Are the Next Stop .D.
forums Are Another Great Place to Find and Locate Joint Venture Partners Simply Because Thousands of People Go to These Forums Everyday Posting Questions ,C, Looking for Answers ,C, Etc .D.
there Are Forums On Any Topic Under the Sun so You Shouldn't Have a Problem Finding a Few Hundred of Them Related to Your Niche .D.
here's a Quick Way for You to Use to Find Them Through the Search Engines .D.
go to Your Favorite Search Engine and Type This Into the Search Form Provided:
example: Forums + "Your Target Keyword"
that's It .D. This Will Save You Tons of Time ,C, Where As ,C, If You Were to Type Just "Forums" You Would Literally Get Thousands of Unrelated Results Leaving You Frustrated .D.
web Location #3 .D. Lets Stop by Some Newsletter Directories .D.
why "Newsletter Directories"?
the Answers Simple .D. This Is Where You Will Find All the Newsletter Owners with Opt-In Lists with Thousands of Subscribers Waiting to Read Your Offer and Buy Your Products And/or Services .D.
you Will Find Newsletter Owners That Target Any Niche You Are Looking to Do a Joint Venture with and at the Same Time All Their Contact Information .D.
to Find These Directories Simply Go to Your Favorite Search Engine and Type "Newsletter Directories" In the Search Form .D.
web Location #4 .D. Joint Venture Membership Sites .D.
this Location Is Pretty Self Explanatory but I'll Explain Away .D.
joint Venture Membership Sites Are Sites Where People Go and Join ,C, Either for Free or Paid Subscription ,C, So They Can Find Jv Partners All From One Location .D.
they Are Popping Up All Over the Place Now Because of the Popularity of Joint Venture Marketing and It Just Makes Sense for Someone Seeking Joint Venture Partners to Have to Only Go to One Place to Find Them All ,C, No Matter What Your Selling ,C, Instead of Searching the Web for Hours .D.
web Location #5 .D. Use Clickbank .D. Com's Database .D.
this Is the Last Place I Have On My List and for Good Reason .D.
clickbank .D. Com has the Largest Directory On the Internet Full of Digital Niche Products That Offer Affiliate Programs .D.
why Am I Telling You This?
i'm Telling You This Because This Is a Great Place to Locate Joint Venture Partners Through the Top Affiliate Programs in the Categories Within Their Database .D.
(Quick Tip: Only Focus On the First 20 Results Under Each Category or Whatever Category Your Product or Service Falls Under .D. )
all You Have to Do Is Pick a Product That Relates to What You Have to Offer ,C, Get Their Main Url ,C, Then Go to Your Favorite Search Engine Once Again and Type This Into the Search Form:
==> Link:http:www .D. Click-Bank-Affiliate-Main-Url .D. Com
by Entering This Into the Search Form It Will Give You All the Links That Point Back to That Clickbank Product Revealing Some Great Potential Joint Venture Partners for You to Contact with Your Offer .D.
well ,C, I Hope These 5 Web Locations Opened Up Your Eye's On How to Locate Potential Joint Venture Partners Via the Internet ,C, No Matter What Your Selling .D.
the Only Thing Left for You Now Is to Start Your Search Because It Only Takes a Few to Get the Ball Roll'en .D.
"One Niche You're Rich"
Have You Found Yourself Wondering Why You Are Overwhelmed? There Is so Much Material On the Internet Regarding Internet Marketing .D. If a Person Tries to Digest All of It at One Time ,C, They Will Will Experience a Bad Case of Online Marketing Indigestion .D. This Is Not a Good Feeling to Have .D. I Have Had These Feelings Before As Well .D.
the Solution to This Issue Is to Narrow Your Focus On One Niche .D. You See It Is Much Easier to Become an Expert in One Area Rather Than Two or More Areas .D. I Have Made a Decision to Devote My Time to Making Money On the Internet .D. There Are Countless Ways to Make Money in This World Today .D. You Can Make Money in Real Estate ,C, The Stock Market ,C, By Owning Your Own Offline Business and in Numerous Other Ways .D. But the People Who Really Do Well in This World Financially Are Known Primarily for One Thing .D. Bill Gates in Known for Microsoft .D. Warren Buffett Is Known As a Stock Expert .D. Donald Trump Is Known for Real Estate .D. I Am Sure That They Have Other Things That They Focus On Now but They Are Known As Being Experts in a Certain Field .D. What Do You Focus On? Many Things or One Thing? I Am Willing to Bet That If Your Answer Is Many You Are in a State of Internet Marketing Disconbobulation .D. Find Something You Like Doing and Become an Expert at It .D. The Trick Is to Find Something You Like Doing That Is Profitable Financiallly .D. This Is the Secret to Making Money On the Net .D.
if There Is a Market for Your Product ,C, You Can Sell It .D. Do a Search On Google and See How Many Results Your Area of Focus Will Bring Up .D. If You Use Keywords ,C, You Will Get Better Results .D. The More Targeted the Results the Better .D. It Is Easy to Develop a Product When You Are an Expert in That Area Because You Know Something That Your Buyers Don't .D. You Are the Expert and They Are Not .D. They Will Pay Large Sums of Money to Acquire Your Expertise .D.
as Marketers We Must Understand That Our Time Is Extremely Valuable and the More We Focus On Too Many Things ,C, The More Time That Is Wasted .D. This Time Could Be Better Spent Focusing On One Niche .D. It Takes Time to Learn What Your Niche Market Wants .D. After You Learn What They Want ,C, Give the People What They Desire .D. If Your Child Wants a Piece of Pizza and You Give Them Fish That Would Cause Sadness in Their Hearts .D. They May Cry and Be Upset with You .D. In the Same Way ,C, If You Give Your Target Market Something Different Then What They Are Asking for They Will Remove Themselves From Your List or No Longer Associate with You .D.
so Use Your Time Wisely and Learn What Your Target Market Wants .D. Once You Have Determined What They Want ,C, If You Do Not Already Have a Product Created to Meet Their Needs Create One .D. Remember What They Have Told You and Use the Desires of Their Hearts As Your Blueprint to Create an Excellent Information Product .D.
your Job As the Expert Is to Provide the Answers to the Questions That Your Target Market Is Asking .D. You Answer Their Questions with Your Products and You Will Be Seen As an Expert by Them .D. You Can Also Become Qualified As an Expert by Creating a Blog About Your Niche Market .D. You Can Have Your Readers Post Their Questions On Your Blog .D. Answer Their Questions On Your Blog and They Will Also Begin to View You in a Different Light .D. This Will Prove to Them That You Care About What They Have to Say .D. People Buy More Easily When They Trust the Person They Are Buying From .D. A Blog Is a Great Way to Create an Atmoshpere of Trust .D. You Can Also Build a Great Deal of Rapport with Your Market in This Way As Well .D. You Can Get to Know Your Market On Your Blog and They Can Get to Know You .D. An Excellent Method to Implement to Accomplish This Is Simply to Be Open with Your Life .D. Talk About Your Family and Life On the Blog and You Will Find That Your Market Is More Likely to Talk About Their Family .D.
you Now Have a Number of Concepts to Implement in Your Internet Business Right Now .D. The Key Is to Go Out and Do Them .D. You Will Be Greatly Rewarded If You Do .D. One Niche Can Indeed Make You Rich .D.
much Continued Success ,C,
the Creator of "The Online Treasure Box"
8 Ways to Make Your Ads More Effective
I Don't Know Everything and If I Have Learned One Thing About Doing Business On the Internet It Is That the More You Learn the More You Don't Know .D. However ,C, I Have Been Doing Business On the Internet Since 1999 And I've Managed to Carve Out a Successful Enterprise for Myself with Several Profit Streams .D. The Largest Percentage of My Marketing and Promotional Efforts has Been Conducted Through One Simple Method-Ezine Advertising .D.
these Are the 8 Important Lessons I've Learned Regarding Ezine Advertising and Marketing Success:
a Common Mistake Many Advertisers Make Is to Attempt to Do Too Much ,C, Or Rather Sell Too Much ,C, In One Ad .D. Sure You Have Lots of Great Products but You Can't Sell Them All in a Few Lines-At Least Not Individually .D. Instead Focus On the Benefit Your Customer Can Achieve From All Your Products and Promote That! People Are Much More Likely to Click On a Link That Benefits Them Than a Link That Promises to Sell Them Something .D.
for Example ,C, "Help Your Child Reach Their Maximum Potential" Instead of "Try Our Many Reading ,C, Writing ,C, Math ,C, Shapes and Colors Programs"
more Importantly ,C, Tell the Customer "What Your Product or Service Is Going to Do for Him .D. "
it Is Important That You Identify Your Unique Selling Proposition Before You Begin Your Advertising Program .D. This Will Determine Which Ezines (Or Markets) You Target As Well As What You Should Include in Your Ad Copy .D. Who Will Be Interested in Your Product and Why? What Benefits Does Your Product Offer Them?
don't Go for the Sale in Your Ad! You Are at a Disadvantage Because You Can't List All Your Products' Wonderful Benefits in the Space Allowed .D. Also ,C, There Is Only a Small Percentage of Any Ezine Audience That Is Ready to Buy Your Product at the Exact Moment They View Your Ad .D. Yes ,C, Maybe They Should Be ,C, But Most People Today Live in the Moment and If This Isn't the Time They Want to Buy Then They Aren't Going to Buy ,C, End of Story .D.
but It Doesn't Have to Be the End of the Story .D. If You Go for the Soft Sell Approach Your Target Consumer Is Much More Likely to Click On Your Link and Then You've Got the Chance to Go for the Hard Sell-Again and Again!
here's an Example .D. I'm Selling a Product Called the Preschool Prep Power Pack .D. It's an Educational CD for Preschoolers .D. Now I Could Go for the Hard Sell in My Promotion and I Would Make Some Sales but a Lot of People Who Really Might Be Interested Won't Even Look at My Site and Product .D. However ,C, I've Chose to Go the Soft Sell Approach .D. Instead of Selling My Product in My Ads ,C, My Ads Offer Two Free Items .D. I Offer a Free Newsletter (Preschoolers Learn More) Offering Tips About Preparing Preschoolers for Kindergarten .D. This Is My Target Market for My Product .D. The Folks Who Subscribe Also Receive a Free Abc-123 Coloring Book .D. Why Wouldn't the Parent of a Preschooler Subscribe ,C, Right?
but What's in It for Me As a Business Person? A Lot! Think About It .D. I Now Have the Freely Offered Contact Information for My Target Market .D. Now I Can Regularly Email Them Information About My Product .D. I'm Confident They Will Buy Eventually Because My Product Provides a Solution to Something That Concerns Them-Or They Wouldn't Have Subscribed in the First Place!
another Common Mistake Is Not Giving Your Ad Campaign Enough Time to Work .D.
studies Show It Takes Prospects an Average of Seven Exposures to Your Promotion Before They Take the Bait .D. Even After They Have Clicked Through to Your Site Visitors May Need to Visit Your Site As Many As Three Times Before They Buy From You .D. So Make Sure You Keep That Offer in Front of Them .D. That Means It May Well Pay to Take the Long-Term Package Versus a One-Shot Ad .D.
people Run Through Their Emails Rapidly and Delete Things They Wish They Hadn't .D. Make Their Wish Come True! Give Them a Second ,C, Third ,C, Fourth Chance .D. The Formula Is--When You're Sick and Tired of It ,C, The Public Is Just Beginning to Hear It .D.
just Because You've Bought Ad Space Doesn't Mean You Have to Utilize Every Pixel or Character-Space .D. Short ,C, Punchy Lines That Do Not Use Up Every Available Space Are More Effective .D. Think About the Reader Scanning Down the Page or Screen .D. What Will Catch Their Eye and Make Them Stop Scanning and Actually Read? White Space Is Your Friend so Don't Squander It .D. Use It to Set Off Your Important Message .D.
make Sure You Apply the Same Principal to Your Urls and E-Mail Addresses As Well .D. Nothing Can Make an Ad Look More Cluttered Than Giant Web Addresses with a Complicated String of Numbers and Letters .D. If You Have to Use an Address Like That (Perhaps for Your Affiliate Code ,C, For Example) Then It Might Be Wise to Use a Redirect .D. There Are Numerous Free Services Out There (Http://snipurl .D. Com for Exmple) Although Perhaps It Might Be a Good Idea to Use a Page From Your Own Web Site with a Redirect Programmed In
use Your Head
your Headline Is the Most Important Part of Your Ad .D. This Is Usually the Line That Determines Whether the Skimming Reader Will Stop or Skip Ahead .D.
some of the Proven Headline Formulas Include:
1 .D. Ask the Reader a Question: "Are You Worried About Filing Your
tax Return This Year?"
2 .D. Tell the Reader How to Do Something: "How to Buy A
car Without Getting a Lemon .D. "
3 .D. Provide a Testimonial: "Big Al Saved Me $200 Last Month .D. Thanks ,C, Cindy Lou From Paducah ,C, Kentucky .D. "
4 .D. Make a Command .D. Turn Your Most Important Benefit Into a Commanding
headline .D. "Stop Rushing Through Life .D. " "Make More Money This Month .D. " "Feel Better About Yourself .D. "
5 .D. Important News Makes a Good Headline .D. "Max Electronics Just Went International!"
6 .D. Start the Clock: "Buyers Who Act Before Midnight Tuesday Will Save an Extra $50!"
7 .D. Give the Reader Something Free: "Free Whatsit for the First 100 Visitors!"
don't Forget to Tell Them What to Do!
it Sounds Almost Ridiculous ,C, But Simply Giving Clear ,C, Specific Directions About What You Want the Reader to Do Can Increase the Response to Your Ads .D.
click Here to Find Out More: Http://whatsit .D. Com
subscribe by Emailing Subscribe@whatsit .D. Com
visit Http://whatsit .D. Com Today to Save!
set Your Budget
one of the Most Difficult Things to Decide for Any Business Person Is How Much Money to Spend On Promotion .D. There Really Is One Simple Way to Determine the Answer .D. How Much Is a Customer Worth to You? That Tells You a Great Deal About How Much You Can Afford to Spend On Advertising .D.
the Simple Formula to Calculate the Net Worth of a Visitor Is: Net Profit Divided by Conversion Rate .D.
first ,C, What Is Your Net Profit On an Average Sale? Let's Say $10 To Make It Easy .D. (Hey ,C, I'm an English Professor ,C, I Need to Keep It Simple!)
then Consider What Your Conversion Rate Is for Visitors to Become Customers .D. Let's Say One Visitor Out of 50 Becomes a Customer .D. (This Makes Your Conversion Rate 50 As You Need 50 Customers to Make a Sale)
with This Example ,C, A Visitor Is Worth $0 .D. 50 To You .D. ($10 Divided by 50)
so If You Spend $100 On an Advertising Campaign That Draws in 1000 Visitors Then You Made $400 On That Campaign .D.
set Realistic Goals
this Issue Is Really About Control .D. Yes ,C, If You Could Control Things That You Would Have a High Sell Through but That Isn't Always Going to Happen .D. In Fact ,C, For Most Advertisers That Isn't Going to Happen .D. However ,C, If Your Goal Is to Capture Customers Then You Are Much More Likely to Match Your Goal or Even Exceed It .D. And in the End a Customer Is Worth a Lot More to You Than a Sale Because a Customer Can Represent Many Sales Over Years to Come-Sales That Were Fairly Easy to Achieve .D.
as Frustrating As It May Be ,C, Advertising Is Usually About Long-Term Versus Short-Term Benefits .D. Your Ad Simply Serves As a Lure to Draw People Into Your Site or Long-Term Promotion .D. Once You've Pulled Them in Then You Need to Sell Them .D. So It Is Not Really Fair to Judge an Ad Campaign On Simple Sales .D.
the Success of an Ad Campaign Should Be Measured by One or Two Elements Only-First ,C, How Many People Followed Up On Your Offer (Click-Through Rate) And Second ,C, How Many of Those Visitors Were You Able to Convert Into Customers (Conversion Rate) .D.
over Time You Will Be Able to Judge Where the Weak Link in Your Chain of Customer Creation Exists and Work to Fix It .D.
low Click-Through Rate? Then It Is Probably Your Offer .D. You Are Not Giving Readers Enough Incentive to Follow Through .D. What Is in It for Them to Click On Your Offer? Remember You Are Selling Benefits!
low Conversion Rate? Then Perhaps You Are Not Attracting the Right Sort of Visitor .D. Target Your Incentive (The Free Offer ,C, For Example) To Match Your Target Audience .D. See My Example in Soft Sell .D.